Since the inception of Beiged founder Shelley Down has always known she wanted to create a brand outside the traditional norms, leaning into a more conscious and considered approach to better work in harmony with our people and our planet. With two key elements at the forefront of this Beiged focuses on considered production and conscious consumption.
Considered Production
From the fabrics we use to the packaging our garments are sent in, at every pin point we have considered and continue to review how we can improve these elements to be kinder to the people who produce and consume our clothing and the planet we are lucky to be caretakers of.
Fabrics we use
GOTS certified organic cotton
GOTS is the worldwide leading textile processing standard for organic fibres. Not only do fibres need to meet strict organic criteria for their growth they also need to meet social responsibility standards. Backed up by independent certification of the entire textile supply chain we are confident using this fabric aligns with our ethos.
ECONYL®
We use Carvico Vita for our swimwear. It is a sustainable techno-fabric, made of a ECONYL® regenerated Nylon that turns waste problems into fashion and interior solutions.
OEKO-TEX® Cotton and Linen
OEKO-TEX certified fabric means the fabric has been rigorously tested against a list of up to 350 toxic chemicals ensuring the fabric has been produced without using any harmful substances.
Cotton Knits
All of our cotton knits are produced with yarn that has several certifications including ISO 9001:2025, ISO 14001:2005, OHSAS 18001:2007 and Oeko-tex100.
Lenzing™ Ecovero™
Derived from certified renewable wood sources using an eco-responsible production process that generates up to 50% lower emissions and water impact compared to generic Viscose, LENZING™ ECOVERO™ fibers contribute to a cleaner environment.
Cashmere
The ultimate in luxury fibre, our cashmere comes exclusively from Mongolia. Cashmere is an incredibly strong fibre, however its fineness makes it warm, breathable and light. Cashmere is naturally biodegradable and is a renewable resource adding to its eco-friendly properties.
Production
We are really proud to support small scale local businesses in Indonesia, Nepal and Greece. This practise keeps valuable craftsmanship alive in often impoverished communities. Due to the small nature of the production teams they are unable to afford certification processes, however our founder visits these factories regularly and has meaningful and personal relationships with the staff and can ensure fair trade practises.
We additionally focus on producing in smaller batch numbers to avoid excess production. We often use a preorder model for sold out styles to ensure we can balance supply and demand.
Packaging
Garment bags
All of our garments are transported using Avani bio-cassava polybags which are biodegradable and compostable within months, certified non gmo, contain no petroleum element and non toxic. By using a bio-based alternative we are avoiding unnecessary plastic production and consumption.
Courier bags
We use a combination of compostable and paper mailers. The compostable bags are made with corn starch, PLA and PBAT. Using non toxic inks to provide a natural alternative to the traditional plastic based courier bag. The compostable range is certified to comply with the International Standards for home and commercial composting. EN13432 / AS4736 / AS5810.
Additionally the paper mailers provide a plastic free alternative that can easily be recycled.
Conscious consumption
Encouraging conscious consumption is at the forefront of our sustainability approach. Using quality fabrics and thoughtful design our pieces are designed for longevity and can be worn for years, easily pairing with new and past collections. Our biggest achievement is stepping away from the traditional sale cycle that we believe encourages over consumption, not thoughtful purchasing. We believe in the longevity of our pieces and don't want to devalue them by discounting after a few short months. We reproduce popular styles for years and place value in the fact we have a strong core aesthetic that allows us not to have to rotate stock at the fast pace in which the fashion world has tried to teach us is normal.
